Brand Guidelines
Brand Guidelines
Brand Guidelines
Brand Objective
Brand Objective
Brand Objective
Brand Approach
Brand Approach
Brand Approach
Luna Botanicals
Luna Botanicals
Luna Botanicals
Luna Botanicals is a wellness brand focused on plant-based nutritional supplements designed to support holistic well-being. They approached us at a pivotal moment—ready to evolve from a small artisan label into a scalable, modern wellness brand without losing their authentic, nature-first ethos.
Luna Botanicals is a wellness brand focused on plant-based nutritional supplements designed to support holistic well-being. They approached us at a pivotal moment—ready to evolve from a small artisan label into a scalable, modern wellness brand without losing their authentic, nature-first ethos.
Luna Botanicals is a wellness brand focused on plant-based nutritional supplements designed to support holistic well-being. They approached us at a pivotal moment—ready to evolve from a small artisan label into a scalable, modern wellness brand without losing their authentic, nature-first ethos.
Client: Luna Botanicals
Industry: Health & Wellness | Nutritional Supplements
Services Provided: Brand Strategy, Visual Identity, Logo Design, Packaging Design, Website Design
Client: Luna Botanicals
Industry: Health & Wellness | Nutritional Supplements
Services Provided: Brand Strategy, Visual Identity, Logo Design, Packaging Design, Website Design
Client: Luna Botanicals
Industry: Health & Wellness | Nutritional Supplements
Services Provided: Brand Strategy, Visual Identity, Logo Design, Packaging Design, Website Design
1. Brand Strategy & Discovery
We led collaborative brand workshops to uncover Luna's core positioning. Key takeaways included:
Target Audience: Women aged 25–45 interested in holistic health, clean beauty, and sustainable living
Tone & Voice: Calming, informative, and empowering
Brand Pillars: Nature-driven, Transparent, Empowering
This informed every creative decision that followed.
2. Visual Identity Design
We crafted a complete visual identity system to express Luna’s mission and values.
Logo: A modern but minimal logo
Typography: A pairing of soft headlines with clean body text to balance elegance with clarity.
Color Palette: Earthy neutrals paired with moonlit accents to evoke calm and sophistication.
Textures & Iconography: Custom botanical illustrations and minimalist icons representing each product benefit or ingredient.
1. Brand Strategy & Discovery
We led collaborative brand workshops to uncover Luna's core positioning. Key takeaways included:
Target Audience: Women aged 25–45 interested in holistic health, clean beauty, and sustainable living
Tone & Voice: Calming, informative, and empowering
Brand Pillars: Nature-driven, Transparent, Empowering
This informed every creative decision that followed.
2. Visual Identity Design
We crafted a complete visual identity system to express Luna’s mission and values.
Logo: A modern but minimal logo
Typography: A pairing of soft headlines with clean body text to balance elegance with clarity.
Color Palette: Earthy neutrals paired with moonlit accents to evoke calm and sophistication.
Textures & Iconography: Custom botanical illustrations and minimalist icons representing each product benefit or ingredient.
1. Brand Strategy & Discovery
We led collaborative brand workshops to uncover Luna's core positioning. Key takeaways included:
Target Audience: Women aged 25–45 interested in holistic health, clean beauty, and sustainable living
Tone & Voice: Calming, informative, and empowering
Brand Pillars: Nature-driven, Transparent, Empowering
This informed every creative decision that followed.
2. Visual Identity Design
We crafted a complete visual identity system to express Luna’s mission and values.
Logo: A modern but minimal logo
Typography: A pairing of soft headlines with clean body text to balance elegance with clarity.
Color Palette: Earthy neutrals paired with moonlit accents to evoke calm and sophistication.
Textures & Iconography: Custom botanical illustrations and minimalist icons representing each product benefit or ingredient.
3. Packaging Design
Each supplement was packaged in recyclable boxes with matte paper labels—premium yet sustainable.
Labels included:
A calming gradient background unique to each product
Clear, concise information hierarchy
QR codes linking to detailed usage and ingredient guides
The packaging system allowed for line expansion while maintaining brand coherence.
4. Website Design
We designed and developed a responsive Shopify-based e-commerce site with clean, airy layouts using generous white space, modular content blocks to tell the story of each ingredient, easy navigation, accessibility features, and conversion-focused product pages:
A journal/blog space for thought leadership in wellness
3. Packaging Design
Each supplement was packaged in recyclable boxes with matte paper labels—premium yet sustainable.
Labels included:
A calming gradient background unique to each product
Clear, concise information hierarchy
QR codes linking to detailed usage and ingredient guides
The packaging system allowed for line expansion while maintaining brand coherence.
4. Website Design
We designed and developed a responsive Shopify-based e-commerce site with clean, airy layouts using generous white space, modular content blocks to tell the story of each ingredient, easy navigation, accessibility features, and conversion-focused product pages:
A journal/blog space for thought leadership in wellness
3. Packaging Design
Each supplement was packaged in recyclable boxes with matte paper labels—premium yet sustainable.
Labels included:
A calming gradient background unique to each product
Clear, concise information hierarchy
QR codes linking to detailed usage and ingredient guides
The packaging system allowed for line expansion while maintaining brand coherence.
4. Website Design
We designed and developed a responsive Shopify-based e-commerce site with clean, airy layouts using generous white space, modular content blocks to tell the story of each ingredient, easy navigation, accessibility features, and conversion-focused product pages:
A journal/blog space for thought leadership in wellness
Objective:
Create a compelling and consistent brand identity that reflects the brand’s values: natural, nurturing, and elevated
Develop packaging that would stand out on shelves and resonate with a wellness-savvy, primarily female audience
Build a user-friendly, aesthetically aligned e-commerce website to drive sales and share the Luna story
Objective:
Create a compelling and consistent brand identity that reflects the brand’s values: natural, nurturing, and elevated
Develop packaging that would stand out on shelves and resonate with a wellness-savvy, primarily female audience
Build a user-friendly, aesthetically aligned e-commerce website to drive sales and share the Luna story
Objective:
Create a compelling and consistent brand identity that reflects the brand’s values: natural, nurturing, and elevated
Develop packaging that would stand out on shelves and resonate with a wellness-savvy, primarily female audience
Build a user-friendly, aesthetically aligned e-commerce website to drive sales and share the Luna story
